The Importance of Design Patents in India: Safeguarding Your Unique Product Aesthetics  

In today’s competitive business world, creating unique products is not enough. Companies need to protect their intellectual property, including their product designs. In India, one way to do that is through design patents. This blog post will explore the importance of design patents in India and how they can help safeguard your unique product aesthetics.  

What are Design Patents?  

Design patents are a type of legal protection that grants exclusive rights to the owner of a unique and original design of an article of manufacture. This means that the design patent owner has the right to prevent others from manufacturing, using, selling, or importing products that have a substantially similar design.  

In India, design patents fall under the purview of the Designs Act of 2000 and the Design Rules of 2001. The Act defines a “design” as the features of shape, configuration, pattern, ornament, or composition of lines or colors applied to any article, whether in two or three-dimensional form. The design must be original, and it must be applied to an article by an industrial process.  

Design patents are distinct from other forms of intellectual property protection, such as trademarks and copyrights, which protect different aspects of intellectual property. Trademarks protect logos, brand names, and other distinctive symbols that identify a product or service, while copyrights protect original creative works such as music, art, and literature.  

Design patents are also different from utility patents, which protect the functionality of an invention rather than its appearance. Utility patents cover new and useful processes, machines, manufacturers, or compositions of matter or any new and useful improvement.  

Importance of Design Patents in India  

Design patents are crucial for companies in India to protect their investment in creating unique and innovative product designs. In today’s competitive market, the aesthetics of a product can be just as important as its functionality. A product’s design can attract consumers and build brand recognition. If that design is not protected, other companies can easily copy it and potentially erode the original company’s market share and revenue.  

In addition, design patents can help build consumer trust. When consumers see a unique product design, they associate it with a particular brand. If that design is not protected, it could be copied by other companies, leading to confusion among consumers and a loss of brand value. By obtaining a design patent, companies can ensure that their unique product aesthetics are protected and associated with their brand, which can increase consumer trust and loyalty.  

Moreover, design patents can also act as a source of revenue for companies. Companies can license their patented designs to other manufacturers, generating income from using their intellectual property. This can be especially important for small and medium-sized enterprises. Which may not have the resources to manufacture their products on a large scale but can still benefit from licensing their patented designs.  

How to Obtain a Design Patent in India  

Obtaining a design patent in India involves several steps, and it is important to ensure that your application is complete and meets all the requirements for a design patent. Here is a more detailed overview of the process:  

Conduct a Design Search: Before filing a design patent application, it is important to conduct a thorough search to ensure that your design is not already protected by someone else’s patent. A design search can be conducted through the Indian Patent Office or with the help of a patent attorney.  

Prepare the Application: Once you have determined your design is unique, the next step is preparing the patent application. The application must include drawings or photographs of the design and a description of the design and its intended use. The description should be clear and concise and include any unique or innovative design features.  

File the Application: The patent application can be filed online through the Indian Patent Office’s website or in person at the patent office. The application must include the required filing fees and necessary documents, such as the power of attorney and assignment documents.  

Examination of the Application: After the application is filed, it will be examined by a patent examiner to determine whether it meets the requirements for a design patent. The examiner will review the application to ensure that it is complete, that the design is new and distinctive, and that it is not similar to any other registered designs. If the application is rejected, the applicant will be given an opportunity to respond and make changes to the application.  

Publication and Grant of the Patent: If the patent application is accepted, it will be published in the Patent Office’s official journal. After the publication, if there is no opposition or objection raised within the prescribed time period, the patent will be granted for ten years.  

Renewal of the Patent: A design patent must be renewed every five years, starting from the application filing date. The renewal fees must be paid on or before the due date, failing which, additional fees will be charged.  

Benefits of Working with a Design Patent Attorney  

Working with a design patent attorney can be beneficial in several ways. Here are some of the key benefits:  

Expertise in Design Patent Law: Design patent attorneys have in-depth knowledge of design patent law and the application process. They can help ensure that your application meets all the requirements for a design patent and is filed correctly. This can help prevent delays or rejections in the application process.  

Strategic Advice: A design patent attorney can provide strategic advice on protecting your unique product designs. They can help you identify potential infringements and develop a plan to enforce your design patent if violated.  

Enforcement Support: If your design patent is infringed upon, a design patent attorney can support you in enforcing your rights. This can include sending cease and desist letters, filing lawsuits, or negotiating settlements. An attorney can also help you navigate the legal system and ensure that your rights are protected.  

Competitive Advantage: By working with a design patent attorney, you can gain a competitive advantage over other companies in your industry. By protecting your unique product designs, you can differentiate yourself from competitors and build brand recognition and consumer trust.  

Cost-Effective: While working with a design patent attorney may seem like an additional expense, it can be cost-effective in the long run. A design patent attorney can help ensure that your application is filed correctly and meets all the requirements for a design patent, which can prevent costly delays or rejections. In addition, by protecting your unique product designs, you can avoid the cost of lost revenue due to competitors copying your designs.  


Design patents are an important tool for protecting the unique aesthetics of your products in India. By obtaining a design patent, you can prevent competitors from copying your designs and eroding your market share. Working with a design patent attorney like Unimarks can help ensure that your application is complete and meets all the requirements for a design patent. Contact Unimarks today to learn more about how we can help safeguard your intellectual property and support your business success.  


Need More Details

Need to get in touch with us? Simply fill out the form below
Blog contact form

Latest Post

Related Article

Feel Free to Contact Us

Contact Us