Intellectual Property Strategy & Planning

An important aspect of business and help a company to foster innovation, enhance brand value, generate revenue, and manage risk

Intellectual property (IP) is a crucial asset for any business. It can include patents, trademarks, copyrights, and trade secrets, and it can be an important source of competitive advantage and revenue for a company. That’s why it’s essential to have a solid IP strategy in place to protect and manage your company’s IP assets.

An IP strategy is a plan for how a company will identify, acquire, protect, and monetize its IP assets. It should be tailored to the specific needs and goals of the company, and it should be reviewed and updated regularly to ensure that it remains effective.

  1. Identify your IP assets: The first step in developing an IP strategy is to identify what IP assets your company has, and what their value is. This includes patents, trademarks, copyrights, and trade secrets. It is important to regularly review and update this inventory of IP assets to ensure that your strategy remains relevant and effective.

  2. Determine your IP needs: Once you have identified your existing IP assets, you should consider what additional IP assets your company may need to acquire or create in order to achieve its business goals. This may include filing for patents or trademarks, or developing new trade secrets or proprietary technologies.

  3. Protect your IP assets: A key aspect of an IP strategy is ensuring that your company’s IP assets are protected from unauthorized use, infringement, or theft. This may involve obtaining patents or trademarks, implementing trade secret protection measures, or using contracts or licensing agreements.

  4. Monetize your IP assets: A good IP strategy can help a company to identify opportunities to generate revenue from its IP assets, such as through licensing or selling patents, trademarks, or other IP assets.

  5. Manage IP risk: An IP strategy should also consider how to manage and mitigate risks related to IP, such as the risk of infringement or the risk of losing IP assets to competitors. This may involve implementing policies and procedures to safeguard IP assets, or obtaining insurance to protect against IP-related risks.

When developing an IP strategy, a company may want to consider the following questions:

  1. What IP assets does the company have, and what is their value?

  2. What IP assets does the company need to acquire or create in order to achieve its business goals?

  3. How can the company protect its IP assets, and what resources (e.g., legal counsel, budget) will be needed to do so?

  4. How can the company monetize its IP assets, and what strategies can be used to generate revenue from them?

  5. How can the company manage risk related to IP, and what policies or procedures can be put in place to mitigate these risks?

Key benefits of IP protection

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