Ways to Maintain Your Trademark After Filing  

Once you’ve successfully registered your trademark, it’s essential to maintain it to ensure its longevity and effectiveness. With proper maintenance, your trademark could be protected from infringement, dilution, or even cancellation. In this blog, we’ll discuss ways to maintain your trademark after filing to protect your brand identity and reputation.  

Use Your Trademark   

Using your trademark properly is critical to maintaining its strength and protecting it from infringement. Here are some tips for using your trademark correctly:  

1. Use it consistently: Use your trademark consistently in all marketing materials, advertising, packaging, and online presence. Consistent use of your trademark will help establish its identity and prevent it from becoming generic.  

2. Use it correctly: Use your trademark in the proper format, including proper capitalization, spelling, and punctuation. This will help prevent confusion with similar trademarks and prevent the risk of dilution.  

3. Display it prominently: Display your trademark prominently on your products, packaging, and marketing materials. This will help build brand recognition and increase the value of your trademark.  

4. Educate your employees: Educate your employees on the proper use of your trademark. Ensure they understand the importance of using it correctly and consistently to protect the brand.  

5. Use it for its intended purpose: Use your trademark only for the goods or services it is registered for. Using your trademark for other purposes could dilute its strength and put it at risk of becoming generic. 

6. Register your trademark with customs: If you import or export goods, register your trademark with customs. This will help prevent counterfeit goods from entering the country, which can damage your brand’s reputation and revenue.  

Monitor Your Trademark   

Monitoring your trademark after filing is crucial to maintaining your brand’s identity and reputation. It involves actively searching for any potential infringement or misuse of your trademark and taking necessary legal action to protect your brand.  

Trademark monitoring can be done in various ways. You can start by regularly searching for any new trademarks or trade names similar to yours. This can be done through the official trademark database or by conducting a thorough search on the internet and social media platforms.  

Another effective way to monitor your trademark is to hire a trademark monitoring service. These services use specialized software to constantly monitor the market for any unauthorized use of your trademark. They can also alert you of any potential infringement, so you can take quick legal action to protect your brand.  

Monitoring your trademark is not just about detecting potential infringement but also about preventing it. By monitoring the market, you can identify any potential conflicts before they arise and take steps to avoid them. For example, if you notice a new company using a similar logo or name, you can contact them and negotiate a mutually beneficial solution before it becomes a legal dispute.  

If you find any unauthorized use of your trademark, it’s important to take prompt legal action. This can include sending a cease and desist letter or filing a lawsuit for trademark infringement. Failure to take legal action against infringers can weaken your trademark and make it more vulnerable to further misuse.  

Renew Your Trademark   

Trademarks must be renewed periodically to maintain their validity. Ensure you know the renewal deadline and file the renewal application in time to avoid losing your trademark. Renewal of your trademark will help you maintain your brand identity and protect it from potential infringement.  

Trademark renewal is a critical aspect of trademark maintenance as it helps to ensure the continued protection of the trademark. In India, trademark registration is valid for ten years from the date of filing the trademark application. After ten years, the trademark owner must renew the trademark registration to maintain its validity.  

Trademark renewal in India requires filing Form TM-R with the Trademark Registry. The renewal application must be filed within six months before the expiration of the trademark registration. If the renewal application is not filed within this period, the trademark registration will lapse, and the trademark owner will have to file a new application for registration.  

The renewal fees for trademark registration in India depends on whether renewal application is filed online or offline. If the renewal application is filed online, the renewal fee is Rs. 10,000; if the renewal application is filed offline, the renewal fee is Rs. 9,000. Additionally, if the trademark owner fails to renew the trademark registration within the stipulated time, a late fee of Rs. 3,000 will be charged.  

Enforce Your Trademark Rights   

Enforcing your trademark rights in India is crucial to protect your brand and prevent unauthorized use of your trademark. Indian trademark laws provide legal remedies to trademark owners to enforce their trademark rights and prevent infringement. Here are some ways to enforce your trademark rights in India:  

Send Cease and Desist Notices: If you find any unauthorized use of your trademark, the first step is to send a cease and desist notice to the infringer. The notice should state that the trademark’s use infringes on your rights and ask the infringer to stop using your trademark immediately. If the infringer continues to use your trademark, you can take legal action against them.  

File a Trademark Infringement Lawsuit: If the infringer does not comply with the cease and desist notice, you can file a trademark infringement lawsuit in court. The court can grant injunctions to prevent the infringer from using your trademark and award damages for the losses from infringement.  

Border Control Measures: You can request the customs authorities to monitor and seize any goods infringing on your trademark at the borders. This can prevent the import and export of counterfeit goods, harming your brand reputation and revenue.  

Criminal Proceedings: In India, trademark infringement is a cognizable offence, which means the police can arrest the infringer without a warrant. You can file a complaint with the police, and they can initiate criminal proceedings against the infringer. If found guilty, the infringer can be imprisoned for up to three years, fined, or both.  

Alternative Dispute Resolution: Alternative dispute resolution (ADR) mechanisms such as arbitration and mediation can be a cost-effective and time-efficient way to resolve trademark disputes. ADR mechanisms can help parties reach a mutually agreeable solution without going through a lengthy court process.  

Stay Up-to-Date on Trademark Laws   

Trademark laws are continually evolving, and staying up-to-date on the latest developments is crucial to protect your trademark effectively. Ignoring changes in trademark laws could result in losing your trademark or facing legal penalties for infringement. Therefore, it’s essential to stay informed about the latest developments in trademark laws, such as new regulations, court decisions, and case laws.  

One way to stay updated on trademark laws is to follow relevant blogs, newsletters, and legal publications. These resources can provide valuable insights into the latest developments in trademark laws and help you understand how they might impact your trademark. You can also attend legal conferences, seminars, or workshops to learn about the latest trends and developments in trademark law.  

Another way to stay informed about trademark laws is to work with a reliable trademark service provider or attorney. They can help you stay on top of changes in trademark laws and provide you with legal advice to help you protect your trademark more effectively.  

Some critical aspects of trademark law that you should keep an eye on include the scope of protection, the definition of infringement, and the registration and enforcement process. For instance, changes in the scope of protection could affect your ability to prevent others from using similar trademarks or prevent your trademark from becoming generic.   

Changes in the definition of infringement could make it easier or harder to enforce your trademark rights. Changes in the registration and enforcement process could impact the timeline or cost of maintaining your trademark.  


Maintaining your trademark after filing is essential to protect your brand identity and reputation. Consistent use of your trademark, monitoring the market, renewing your trademark, enforcing your trademark rights, staying up-to-date on trademark laws, and seeking professional assistance are ways to maintain your trademark effectively. If you need any help with trademark maintenance or legal advice, feel free to contact Unimarks for assistance. They are a reliable trademark service provider with years of experience in the field.


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