Design Protection 101: Registering and Enforcing Your Design Rights   

Designs are an integral part of the creative industry, and their protection is crucial for fostering innovation and promoting competition. In India, design protection is governed by the Designs Act of 2000, which provides legal protection to designers for their original and unique designs. This blog aims to provide an overview of 101 design protection in India, including the registration process and enforcement of design rights.   

What is Design Protection?   

Design protection is a legal framework that safeguards the visual appearance of a product, including its shape, configuration, pattern, and ornamentation. Design protection aims to prevent unauthorized copying or imitation of a design, thereby protecting the investment and creativity of designers. It is important to note that design protection does not cover the functional aspects of a product; rather, it focuses solely on its aesthetic features.   

Design protection provides a legal mechanism for designers to safeguard their original designs from being copied or stolen by competitors, which can result in significant financial losses. By securing design protection, designers can establish a monopoly over the use of their designs. For a certain period of time, providing them with an opportunity to recoup their investment and generate revenue.   

Design protection also promotes innovation and creativity by incentivizing designers to invest in creating new and unique designs. When designers know that their designs are protected by law, they are more likely to take risks and develop innovative designs that can drive the growth of the design industry.   

Registering a Design in India   

Design registration in India is a straightforward process that involves applying with the Design Office of the Indian Patent Office. The application must include visual representations of the design, including drawings, photographs, or other visual aids that accurately depict the design. The application must also include a statement of novelty and originality that explains how the design differs from existing designs and represents the designer’s original work.   

The design registration application must be filed by the designer or the design owner, either individually or through an authorized representative. The application and the requisite fee must be filed in the prescribed format. Once the application is filed, the Design Office examines the application to determine the novelty and originality of the design.   

During the examination process, the Design Office checks whether the design is new and has not been published or used before the filing date. The Design Office also examines the application for any prior art or existing designs similar to the registered design. The application may only be accepted if the Design Office finds any existing design or prior art similar to the registered design.   

Once the examination process is complete and the Design Office is satisfied that the design meets the criteria for registration, it grants a certificate of registration. The certificate gives the owner exclusive rights to use the design for ten years from the registration date. The owner can renew the registration for another five years, ten years from the registration date.   

Design registration in India provides several benefits to designers. It protects against infringement and allows the owner to prevent others from copying or imitating the design. Design registration also enhances the commercial value of the design by making it more attractive to potential investors and licensees.   

Enforcing Design Rights in India   

Design owners in India have several legal remedies for enforcing their design rights. These remedies include civil and criminal proceedings designed to provide an effective means of protection for the owners of registered designs.   

1. Civil Remedies:   

Civil remedies for design infringement in India include injunctions, damages, and accounts of profits. The primary remedy is an injunction, a court order directing the infringer to stop using the design. Injunctions can be either interim or permanent, depending on the circumstances of the case.   

Damages can be claimed for loss of profits, business, and other direct or indirect losses resulting from the infringement. If an injunction is granted, the design owner can also claim damages for any losses from infringement. Additionally, the design owner can claim an account of profits, an order directing the infringer to pay over any profits made due to the infringement.   

2. Criminal Remedies:   

Design infringement is a cognizable offence under the Designs Act of 2000, which means that the police can take action against infringers without a court order. Criminal remedies for design infringement in India include fines and imprisonment. The maximum penalty for design infringement is a fine of up to Rs. 25 lakhs and imprisonment for up to three years.   

3. Landmark Judgments:   

The Indian judiciary has been active in enforcing design rights, and several landmark judgments have upheld the importance of design protection in promoting innovation and creativity. In 2018, the Delhi High Court passed a landmark judgment in the case of Crocs Inc. v. Bata India Ltd., where it held that the design of the popular Crocs shoes was unique and protected under the Designs Act. The court granted an injunction against Bata India Ltd. for infringing the design of the Crocs shoes.   

The Bombay High Court passed another landmark judgment in the case of Maganlal Chhaganlal (P) Ltd. v. R.I.Tech. Ltd., where the court held that the design of a car accessory was protected under the Designs Act. The court granted an injunction against R.I.Tech. Ltd. for infringing the design and ordered the infringer to pay damages to the design owner.   

Importance of Design Protection   

Design protection is of paramount importance for several reasons. Firstly, it provides a legal mechanism to protect the investment of designers in creating new and unique designs. Designers spend a significant amount of time, effort, and resources in developing designs. But without adequate protection, others can easily copy their efforts. Design protection, therefore, provides a level playing field for designers, allowing them to profit from their investment in creating designs.   

Secondly, design protection promotes healthy competition in the market by preventing others from copying or imitating a design. This encourages innovation and creativity by rewarding designers for their originality and uniqueness. By protecting the designs of innovators, design protection provides a powerful incentive for designers to continue creating new and unique designs.   

Thirdly, design protection contributes to the overall growth of the design industry by encouraging the development of new and innovative designs. Designers are more likely to invest in creating new designs. Also if they are confident that their designs will be protected from infringement. This creates a positive feedback loop where design protection leads to increased innovation and further growth in the design industry.   

Fourthly, design protection has important economic implications. By providing legal protection to designs, design protection encourages investment in the design industry, creating new jobs and businesses. It also helps prevent revenue loss to designers and design companies. Due to infringement, thereby contributing to the country’s overall economic growth.   


Design protection is crucial for fostering innovation and creativity in the design industry. And designers must take proactive steps to protect their designs from infringement. This blog has provided an overview of design protection 101, including the registration process and enforcement of design rights. For assistance registering and enforcing your design rights in India, contact Unimarks, a leading intellectual property law firm in India.


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