Trademark Watch helps in tracking existing and potential trademarks. It also helps in identifying similar trademarks that might cause public confusion or has the potential to dilute your trademark’s reputation. Trademark watch reports give you the data you have to act rapidly against the trademark that may be confusingly like yours.
The importance of trademark as a valuable asset is well-established as it bears tremendous goodwill and reputation of the business. Each day thousands of applications are filed, advertised, opposed and it is very difficult to analyse if any of the application violates the rights of true owner. Also, keeping in mind the strict timelines, if the monitoring goes wrong, the owners fail to exercise their rights to protect the marks by filing opposition. Hence, trademark monitoring services are a must.
Access to technological advancement is definitely a boon for all, but also has increased the chances of misuse of trademark has also equally increased. Therefore, the owners have to be on single toe to monitor their marks both nationally and internationally. The tool is useful in checking the applications registered, to be registered, applied or pending renewals for infringement matters.
Earlier the identification of infringement, better chances of enforcing the trademark rights. Trademark monitoring helps notify identical/similar mark published in the trademark journal.
Timely Filing of Opposition: A successful opposition against trademark application filed for similar trademarks and prevents such similar marks from being registered. Statute requires proprietors to file opposition within 30-60 days of advertisement, trademark monitors helps to stick to the timelines and file oppositions before the expiry of the due date.
You can use IP India Tm Public Search to check and monitor the trademark.