Flipkart, one of India’s largest e-commerce platforms, offers a Brand Registry program to protect and promote registered trademarks on the platform. The program allows brand owners to list their trademarks and secure their brand on the platform, ensuring that only authorized sellers can sell products under that brand.
How to register your brand on Flipkart?
In this article, we will provide a step-by-step guide on:
Step 1: Prepare Your Trademark Information
To list your trademark in the Flipkart Brand Registry, you will need to provide certain information about your trademark, including the trademark registration number, class, and expiration date. It is important to ensure that your trademark is registered and active before attempting to list it in the Brand Registry.
Step 2: Create a Flipkart Seller Account
If you do not already have one, you will need to create a Flipkart Seller Account. This can be done by visiting the Flipkart Seller website and following the instructions provided. Once you have created your account, you will need to provide information about your business, including your business name, PAN number, GST number, and bank details.
Step 3: Apply for Brand Registry
Once you have prepared your trademark information and created a Flipkart Seller Account, you can now apply for the Brand Registry. This can be done by visiting the Brand Registry page on the Flipkart Seller website and clicking on the “Apply Now” button.
Step 4: Provide Additional Information
After clicking on the “Apply Now” button, you will be prompted to provide additional information about your trademark and business, including the brand name, trademark registration number, class, and expiration date. You will also need to provide information about your authorized sellers, including their Flipkart Seller IDs and contact information.
Step 5: Upload Supporting Documents
You will also be required to upload supporting documents, including a copy of your trademark registration certificate and a copy of your PAN card or GST certificate. These documents must be in the form of a PDF or JPG and should be less than 2 MB in size. The following documents are required to be uploaded in the Flipkart Brand Registry
- Logo & brand name
- Product image & its MRP
- All sides images of the product
- Trademark certificate
- Brand authorization letter (from the brand owner)
- Copy of invoice (purchase bill) (for retailers)
- Copy of Category-specific government license (E.g., FSSAI)
- Purchase bill of raw materials (for a manufacturer)
Step 6: Submit Your Application
Once you have provided all of the required information and uploaded the supporting documents, you can now submit your application. Your application will be reviewed by the Flipkart Brand Registry team, who will then contact you with the status of your application.
Only registered trademark holders can use the Brand Registry programme, and only authorised sellers can list products under the trademark. Additionally, Flipkart may take action against sellers who are found to be listing products under a registered trademark without authorization.
Finally, listing your trademark in the Flipkart Brand Registry is easy and can benefit brand owners. This article will help you secure your brand on the platform so only authorised sellers can sell products under your trademark. Flipkart Brand Registry Program protects brands from counterfeiters and unauthorised sellers. It is also a way to increase your sales by reaching more customers. Overall, it is a beneficial program for brand owners who want to protect and promote their brand on Flipkart.
Frequently Asked Questions
1. What is the Flipkart Brand Registry program?
The Flipkart Brand Registry program is a service offered by Flipkart to protect and promote registered trademarks on the platform. It allows brand owners to list their trademarks and secure their brand on the platform, ensuring that only authorized sellers can sell products under that brand.
2. Do I need to have a registered trademark to apply for the Flipkart Brand Registry?
Yes, in order to list your trademark in the Flipkart Brand Registry, you must have a registered trademark that is active.
3. Can I list my trademark in the Brand Registry if I am not a registered seller on Flipkart?
No, in order to apply for the Brand Registry, you must have a Flipkart Seller account.
4. What information do I need to provide when applying for the Brand Registry?
You will need to provide information about your trademark, including the registration number, class, and expiration date. Your business name, PAN number, GST number, and bank details are also required.
5. What supporting documents do I need to upload when applying for the Brand Registry?
You will need to upload a copy of your trademark registration certificate and a copy of your PAN card or GST certificate. These documents must be in the form of a PDF or JPG and should be less than 2 MB in size.
6. How long does it take for my Brand Registry application to be reviewed?
The review process can take up to 7 working days. You will be notified via email of the status of your application.
7. What happens if my Brand Registry application is approved?
Once your application is approved, your trademark will be listed in the Flipkart Brand Registry and you will be able to secure your brand on the platform. Only authorized sellers will be able to list products under your registered trademark.
8. What happens if my Brand Registry application is denied?
If your application is denied, you will receive an email with the reason for denial and any necessary steps to take in order to reapply.
9. What should I do if I suspect a seller is listing products under my registered trademark without authorization?
You can report any suspected unauthorized sellers to Flipkart by contacting their customer service team. Flipkart may take action against sellers who are found to be listing products under a registered trademark without authorization.
10. Is there any fee for listing my trademark in the Brand Registry?
No, the listing of your trademark in the Brand Registry is free.
